So there's lots of interesting stuff that you're doing that's not the norm.

Yeah, I can try to kind of frame where Range Rover is today.

Obviously, three years ago, we launched our Reimagine strategy with the House of Brands.

We're coming from Jaguar and Land Rover into Range Rover, Defender, Discovery and Jaguar.

First of all, that allows each brand to evolve their own personality in exactly that area where the brand believes it has to be and where's the right place for them.

As Range Rover, we believe our purpose, how we defined it, the what, the why, why do we exist, is to elevate leaders' lives.

So we feel we want to be the brand for leaders, for life's leaders.

But you're still involved, even if it's via a partner in a local country.

Wie äußert sich das?

Das ist absolut der Plan.

Wir wollen, dass jeder Range Rover in der Range Rover Familie tatsächlich einen eigenen Charakter hat.

Wir sagen, der Range Rover ist, wir sagen auf Englisch, the purest expression of the brand.

Also der reinste Weg, die Art, die Marke auch zum Ausdruck zu bringen.

Alles, was ich gerade gesagt habe, Refinement, der Magic Carpet Ride, die Quiet Cabin, Calm Sanctuary, Elevated Seating Position.

Range Rover Sport soll all das auch haben, aber eben eine sportlichere Ausdrucksweise davon.

Warum erst 2026 auf der Straße?

So how do you grow the Range Rover brand in the US? Is it with more bespoke models? Or is it more expanding the lineup from the four vehicles today? Can you give us some idea of your thinking on how you're going to meet Chairman Balaji's goal there to grow revenue?

First of all, welcome to the Midlands where the magic happens for us.

Good to have you here, Richard.

Yes, indeed, we are at a pivotal point for the history of Range Rover.

So first of all, starting from 1970, launching the first luxury SUV to the world.

Now, five decades later, five, 56 years later, being at another pivotal point where we are about to launch our Range Rover Electric and also our Range Rover Sport Electric.

So this is 56 years in the making.

i was thinking it was maybe the new velar but there's already a velar so so the range rover family will grow by one model

... tell me as much about it as you're, as you're able at the moment.

Yeah, happy to do that.

Um, so if I, if I start from the Range Rover where everything started in 1970, that's where we say this is the purest expression of the brand.

If we think about values that I just mentioned, beautiful reductive design, breadth of capability, calm sanctuary, refinement, and effortlessness of the experience, and magic carpet ride, that's what the Range Rover stands for.

Then we take Range Rover Sport, which we talk about as the most sporting, dynamic, and visceral expression of the brand, and we'll see that happening even more with the electric because we're moving them more apart from each other and giving them their own personalities.

That's what Range Rover Sport stands for.

We call the customers the energetic achievers, the ones that want to sit behind the wheel, still be in control, and still engage with the car.

What do you do about that?