Right

...

so they took me under their wing and kept me from being on the streets pretty much.

Um, so they gave me a job, uh, but then it was a case of, well, what can we, you know, now Cornford is no longer, what we, we should, we should perhaps start our own brand.

And so there were, uh, there's a, a few people that invested, um, some money.

Um, obviously Lee Anderton's the one everybody knows about, um, because he, he's well known in the industry.

But, um, but they all made a small investment, and that's where...

What, what is the actual process for product development? Can you paint that picture?