Where do I start? What advice have you got for them?

Well, the editorial is always a good place to start because at the very, very basic level, you need a good book.

It can look great.

It can be marketed well, but the book needs to – in order for it to succeed in any measure, it needs to be good enough for its target reader to want to read more, want to know more about you, or to recommend it to other people who would like it.

And that starts with the editorial.

talking to an editor who has worked on this sort of thing before, who can help you shape it into something that's amazing.

You know, no editor can, you know, polish a turd, as they say.

So by