So talk about what does that mean to you building that culture?

Yeah.

I think a lot of coaches or programs, when they take over, they have some buzzwords, right? And I think the difference between having a bunch of buzzwords, like we're together, we're family, we're this and that, versus pillars, values, right? I think those are two different things.

And I think pillars and values are something that you, again, culture is who you are every day, right? When the lights are on, when the lights are off, when people are watching, when people are not watching, I think it just comes down to who you are.

I've told this story a million times.

When I took over the program, I'm not really good with lists.

People think, oh, yeah, Marshall Cho, he's really good at exercise.

Do you think having all that noise or less voices in the head telling people what to do is helping development or is it making it harder for kids to develop nowadays?