Marques Colston
American former American football player
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Jul 10, 2026
Marques Colston, former NFL Wide receiver Talks the Champion Fund
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2:28
2:40
3:52

Marques ColstonGUEST
... um, transitioning into the investment world, um, having some owner- ownership and operational experience, uh, for, for about seven years.

Marques ColstonGUEST
And the one thing that you realize is the, the biggest value catalyst for, for the asset class itself, the, the athletes, the, the fans, um, the coaches, administrators, they create all the value but get none of the equity in it.

Marques ColstonGUEST
So, um, the Champion Fund is really a vehicle that, that makes that whole asset class accessible to every investor.

Marques ColstonGUEST
Um, we're, we're looking at, uh, sports, sports ventures, which is growth stage technology companies.
Markets Price in AI and Geopolitics
29:23
29:30
29:46
30:58

Marques ColstonGUEST
... um, transitioning into the investment world, um, having some owner- ownership and operational experience, uh, for, for about seven years.

Marques ColstonGUEST
So I've been able to see this asset class from a bunch of different lenses, and the one thing that you realize is the, the biggest value catalyst for, for the asset class itself, the, the athletes, the, the fans, um, the coaches, administrators, they create all the value but get none of the equity in it.

Marques ColstonGUEST
So, um, the Champion Fund is really a vehicle that, that makes that whole asset class accessible to every investor.

Marques ColstonGUEST
Um, we're, we're looking at, ah, sports, sports ventures, which is growth stage technology companies.
Morning Call 7/10/26
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Marques ColstonGUEST
So we, we have brought, uh, what we're calling Champion Fund to market, and what it is is it's an interval fund that creates access for both accredited and non-accredited investors, um, to, to invest inside the, uh, the sports ecosystem.

Marques ColstonGUEST
So, uh, traditionally, like you mentioned, it's, it's been a, it's been a world that's been pretty inaccessible to most investors, and most of the conversation has been around what I call the Big Four leagues, the NFL, NBA, and NHL, and MLB.

Marques ColstonGUEST
And what we're doing with, with Champion Fund is it's an interval fund, uh, which, which allows us to take all of, all, all of sports as an asset class, um, kinda dump it into a managed portfolio, and then give access to both accredited and, and non-accredited investors, uh, a- as a platform.
M
35:27Morgan BrennanHOST
Where are you gonna go? Where, where are, where are you targeting investments? Like, would you go after those Big Four leagues, or are you focused elsewhere?

Marques ColstonGUEST
So, so what we've done is we've taken the sports asset class as a whole, and we've broken it into five sub-asset classes.
121 Marques Colston & Nick Edwards on Building Champion Capital
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J
10:10JakeHOST
Yeah, go ahead, Marcus.

Marques ColstonGUEST
I think You know, what we set out to build with Champion Fund was truly around, like Nick said, access.

Marques ColstonGUEST
And what you realize through just kind of navigating this ecosystem is that there are different investor archetypes that need different access points.

Marques ColstonGUEST
And, you know, whether you're a high net worth investor accredited, non-accredited, the reality is we're kind of in this environment where alternative investments are, it's kind of, it's trending, right? It's a tailwind that not only are individual investors getting privy to, but we're starting to see this shift even on the institutional side around access to alternatives.

Marques ColstonGUEST
And as we were looking at the sports asset class, again, starting with the athlete avatar in mind and really understanding not just the capital needs, but the liquidity needs, the diversification needs of the athlete community.

Marques ColstonGUEST
And, you know, starting to think through how that truly solves for the retail investor.
7 MINS LATER
J
18:38JakeHOST
So I'd love to hear a little bit more about focusing on that athlete investor.