Yeah

... where we had a central BI tool, told people, "Use that to understand the data bes- better, to understand your marketing flow, your marketing analysis better." The promise was big.

The people in the product organizations, the ones who creating new products, who are driving the business revenue, they don't have the time to look into that, to learn about that, to develop their own skills to use it.

So developing the skills to be data-driven, huh, there was never enough time in the companies, and that's also the reason why a lot of companies are still operating data as a very s- siloed central team where you have the experts and they do the work for all the others around.

So the number of really data-driven companies where a product manager can use the central BI tool to analyze the data and to understand the data, it's...

I- I assume it's less than 20% of all the companies around the world.

And the same, exactly the same is happening now with AI.

Yeah