[upbeat music] If you look at the cycling industry right now and you had to describe how it's doing, how would you describe it?

I would describe it as in panic and in, in desperation, I would say.

That's how I would, how I, how I would describe it from my end.

It has taken much longer.

I'm a born optimist, but I'm also quite realistic sometimes, and I said in 2025, this will be over, and we will be okay.

I mean, we are okay from woom, so I'm, I'm, I'm just talking about the others.

And the, the question is also, what is the industry? Is there an industry? And I think you have to differentiate.

[laughs] How would you better describe it? What would you use instead of industry?