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Markku Vuorinen

Markku Vuorinen

Co-founder & CEO of Homie, a network-led growth tool that scales warm B2B sales introductions, backed by €1M pre-seed from Antler and Superhero Capital.

Aug 20, 2026

Perception Paradox with Zivile (Zivi) Ein

Perception Paradox with Zivile (Zivi) Ein

E148: Warm Intros, AI Noise, and Building with Focus — Markku Vuorinen, Co-founder & CEO of Homie

Aug 20 · 8m

Zivile Ein
Zivile EinHOST
0:03
How did you identify the problem and how did you build what you have right now with Homi?
Markku Vuorinen
Markku VuorinenGUEST
0:10
I'm the least technical guy from us three co-founders.
Markku Vuorinen
Markku VuorinenGUEST
0:14
So my background is in commercial.
Markku Vuorinen
Markku VuorinenGUEST
0:16
I've been doing sales, but most of my time went to being like growth marketer or salesman.
Markku Vuorinen
Markku VuorinenGUEST
0:21
Now, like with the trendy new term, I would be probably like a GTM person.
Markku Vuorinen
Markku VuorinenGUEST
0:25
But I've been always kind of been responsible for inbound in like B2B business.
Markku Vuorinen
Markku VuorinenGUEST
0:30
During my time in this, my contract book, which is Danish scale up, I work quite closely with our sales reps doing outbound.
Zivile Ein
Zivile EinHOST
4:56
What do you enjoy the most about this journey and how do you navigate that stress?

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