And the second part of that question is what else that you did that you think that might have been you weren't able to do because you had the control and the freedom to be able to do in the business?

Yeah.

I mean, as I said earlier, the goal with the business was really just can I pay my own mortgage? And so my ambitions were not...

even though I've run multiple kind of businesses and been involved in management teams, I don't know if I'm a classic entrepreneur.

I'm not like itching to go, oh, here's my next business.

I'm an idealist and people have labelled me as a hopeful idealist, which is an interesting kind of, you know, way to pitch it.

But it's, I wanted something that was kind of run with a particular set of values.

Was that because you thought that we've got this, we don't have the need to shoot for the stars and grow at an exponential rate? Was it because you wanted to maintain the control of the sales process and the relationships that were built? Was it something different?