How did he manage to do this? When was he operating and how was he as a person?

Yeah, so fascinating story.

So he was born in Hull, actually up in Yorkshire in 1869.

And his father, Joel, had emigrated from Holland and he'd moved to Hull.

He had this sort of bric-a-bac store, I guess, kind of dealing in furniture.

And he was quite successful and he moved the business to Oxford Street in London.

And a little bit like the Rothschilds or the Cartiers, the family understood the value of having a geographic network.

Do you see any similarities in the world of investing?

Absolutely.

That's absolutely fantastic.

Stirling is like the heartland, you know, it's the gateway to the highlands.

And as you mentioned, everybody comes through Stirling.

No, you're in a great spot because they can come, as you mentioned, the package, stop overnight, bring people up from other areas, do a little bit of tour, you know, have a look up to the castle and see things.

And basically, you've got restaurants downstairs underneath the hotel as well, haven't you? I've noticed quite a few restaurants.

Right.

Brilliant.

We wanted to do stuff

... like, what's, what's-- What would happen if we played with YouTube instead of saying you can have us here or you can...

Like, it's not a, a Boolean operation, right? It's not like you can either see us on CreativeLive or you can watch YouTube.

What we're saying is, "Well, why aren't we embracing this newer, these platforms that exist?" We can't pretend they, they're not there.

CreativeLive has about a half a million subscribers on YouTube, so we're looking at expanding our YouTube presence, doing more live, uh, classes on YouTube that are long form that will then become part of the CreativeLive catalog.

So essentially what we used to doOn CreativeLive where you had to go to CreativeLive, you would watch for two days on CreativeLive, and then you could purchase.

Instead, what we're looking at doing is, well, why don't we do that, we'll just do it on YouTube.

Were you one of the, were you one of the blue men?