And the way that you're talking about the raising money, the way that you're describing it, It's like it's a very almost organic, fluid, long term building relationships type of approach, more like dating almost rather than this transactional

approach.

Yeah, exactly.

And again, taking a long term mentality.

And one thing we actually do with a lot of investors now is actually try to find ways to help them.

I think people don't realize that a lot of these funds, particularly in the food tech industry, are also just startups.

They're also raising capital and trying to survive.

kind of first check institutional compared to the other process? Anything you've learned from going through a traditional check like that?