And it's really can be overwhelming.

And where it's going to go.

You don't know we're saying where we are going to go, but people are also, there's a lot of this, you know, this is what I feel like this year.

And I kind of do the introduction at the beginning of the conference and kind of how I'm going to frame it.

I'm thinking a lot about this.

And this really is the year of, there's the pushback of AI, right? There's a lot of here, what do you call AI slop, right? Like we see these amazing videos.

There was one with like Tom Cruise and he's fighting, you know, like in a movie.

taking that privilege