Mm-hmm.

And you've got everybody else trying to grab money on this.

As a practitioner, I, I, I would, I would turn to you on this and for y- your take, because I thought your take was brilliant.

Um, my concern is that we never, we don't know the consequences of these, and there may be consequences that we can't even imagine, or there can be consequences that, for example, you know, you've got a, a, a peptide that is increasing VEGF, which is, um, an endth- which is a growth factor for vascularity.

Mm-hmm.

Okay? But i- it's a lot easier to sell someone an injection or, or a pill than it is to help them go and improve their lifestyle, what they eat, because these are deep, ingrained behaviors.

They're tied to emotions and childhood upbringing and, and ...

But when you see someone who embraces wellness, and they start exercising when they haven't done it, they start eating well, they start doing a, a centering practice, meditation, yoga, you see this incredible transformation in them.

hmm.

So those are just little pieces.

Now, look, my whole raison d'etre is integrative aesthetics.

That's my latest book, my 12th book.

I've been advocating that for 40 years that we need if we really want to create beauty it has to also come from within so we have to look at diet and hormones and gut health and so many of the internal factors so I also believe that that's one of the major ways practices will distinguish themselves in the future so when that person leaves the office said you know And let's say it's a woman and she goes to a book club as my wife would do.

She said, you know, when I met with my aesthetic practitioner, she talked about my diet and my nutrients and you know they had someone who could help me with my hormones or she you know she made a referral to a doctor that would help me with my hormones so I think that is really critical because so much of there's looking good this feeling good energy vitality and you're not going to get that glow if you don't have good circulation you're not going to get that glow if you don't have good tissue health so I you know why is it I ask practitioners all the time you talk about the best injectors they do the exact same or the best surgeons they do the exact same procedure on two different patients One of them heals magnificently, looks really great.

The other has delayed wound healing.

So, Dr. Tager... recently more and more real consultations uh now happen before anyone else sets the foot in the building video calls instagram reels uh how do you manufacture that same in-room presence through a camera lens yeah