Mm.

So I ...

It's, every one of them is different, and, but I think that they are getting so much more savvy, so much smarter in that action now is multi-pronged and there are the traditional forms of, you know, that are part of that, which is street protests and signing petitions and things like that.

Then there's another l- to it as well, which weaponizes social media, which gets to shareholders, which gets to banks, which basically follow the money, and, and that's the other arm of it, and that's shareholder activism in particular, where they're trying to have an influence by following the money.

And I think that ...

I was involved in a campaign in, in Anglesey, where I live, to shut the coal mine, Elcaw coal mine and power station.

And while we had all the street demos and things, and we had that, this sort of public face of it and the stickers on the cars, behind the scenes, this is when before D- Twitter turned into a, you know, into a-

[laughs]