But first off, um, I know who you are, but please, for everyone else, please tell people who you are [laughs] and what you do.

Uh, [laughs] fantastic.

I'm Mark Smith.

I'm the, uh, manager for Classroom Technologies and Esports.

So pretty much manage everything on our ca- uh, that can go on a campus, in a stadium, in an arena, on a ball field, you name it.

Minus devices.

I don't do Chromebooks, uh, or anything like that.

Now what is the answer to those two questions then? [laughs]

Now what is the answer to those two questions?

Yeah, so I think the biggest piece about it is, for the first time, we're really well positioned now to actually answer not only the software question with SaaS, but also with our AI integrations.

We're now doing our own AI creations, our own AI solutions.

We're managing our partnerships both for security, point of sale, and then we're blending in the technologies from monitor to AR, VR, AI, and then also adding traditional, right? So large format display, printer, projection, large format projection, conference, video solutions.

And we figured out now collaboratively internally with our team structure to make all those work together.

And then, of course, living and breathing in the background is our network teams, our data center teams, all the things that every campus needs.

But we've also expanded partnerships in the last probably six months to support all of these areas in a way we never have before.

yeah I beat that yeah I so I think you're gonna I think you're gonna retain it I think you're gonna retain a best of so I one other question for you obviously you see the W you are a global organization like you are you have so many verticals you serve why is it why is higher education an important one for you all as a company