Have you had a similar experience in your time when where you started wasn't necessarily where you ended?

Yeah, well, I mean, the very first product that we ever launched was really around helping banks engage customers around products and whatnot.

But what I really found was that banks don't want the customers to always make the right decision because if you make a bad decision, it makes the bank more money.

So when we pivoted, it was really after talking to a lot more customers about...

They wanted to make better financial decisions, but didn't want to have to learn financial literacy.

So how quickly could we get them to an action, which was just like a micro savings from their savings account to like a loan to pay it off earlier and save themselves interest.

So that was all consumer led.

But yeah, what are your thoughts? Yeah.