This is my favorite part of the show, and this is where we're gonna ask you to share with our listeners your top three prospecting and lead generation dos, and your top three prospecting and lead generation don'ts.

All right.

So let's start with the dos, I guess, for prospecting.

I'd say for prospecting, frankly, activity is very, very important.

So I'd say the do would be just engage in a sufficient level of activity, number one.

Number two, have stage zero business conversations.

Very, very important.

We'd like you to describe the situation, tell us what was the challenge you were trying to overcome, what was the result, and most importantly, what was the lesson that you learned?