So what do we do?

Very interesting question.

So because I have a good marketing background, one of the first things that I try to ask founders that I'm working with is, do we have a reliable mechanism and process that we know works for generating business for your company? Because if the answer is no, we start there.

Without a reliable and predictable framework and method for generating business, the business is going to have a hard time growing because we're kind of winging it on, well, I'm really good at networking.

Okay, well, how many networking events do we go to? How many people do you have to talk to before we get a client? Let's put a system so that we understand, okay, you're great at networking, Michael.

You're great at referrals.

Let's look at the numbers and say, how much time does Michael have to spend talking to these people, making offers of, hey, let's sit down and have a meeting.

brain.

So tell us your origin story and how you got to this point of, you know, bringing this specialized knowledge to founder led businesses.

Absolutely.

Would love to.

So when I started my agency, it was an evolution of being a very successful freelancer.

I got to a point where I couldn't accept any more business and I knew that I needed to start hiring people in order to be able to continue to grow.

And that was a scary thing because I wasn't prepared to do that.

I just knew that that was part of my natural growth path.

Yeah.