And I'm curious, what did you misunderstand the first time around and how did you correct that?

Okay, well, it started in that computer store as well.

I went to the owner and I said, look, advertising and promotions drive opportunities or traffic into the store.

What we do with that traffic is how we connect to sales.

So I said, it'd be really important for us to track traffic.

I found a company that sold electronic traffic counters for 2,500 bucks.

And I went to him and I said, let me buy one of these things.

How did you recover from that then with kind of the change in the industry that much? It's such a wild thing what COVID did to all industries, but how did you recover from that?