So yeah, Mark, what would be some other innovative examples that you, uh, you're seeing?

It's amazing.

Loyalty is driving behavior, right? Everyone says it.

Uh, I can give a couple examples that I really like.

Uh, so in, uh, in the airline world, status is really good when you step inside the airport, right? From the check-in to the priority security, uh, priority boardings kind of stuff.

Um, act- just last week, uh, there's a good benefit outside the airport we saw, um, and that's the Star Alliance has this deal with Heathrow Express, and that is when you're on the Heat- so this is between, uh, Heathrow Airport and, and the city.

Um, if you have Star Gold status, you get a free upgrade to first class on the train.

Yeah.

Tell me more.

Well, I don't want to turn this into a giant advertisement for what we do.

But I mean, I have hotel status with a few hotels.

I see things that they could improve on.

You know, the last couple of years, I've been going pretty big on IHG, actually Rewards One program.

And, you know, I've got... vouchers and F and B vouchers and upgrade credits and stuff that have just expired over time.

Cause I just, I can't, I find it difficult to use these things.

And I want you to look into your crystal ball and tell me, looking ahead, what innovations, what changes do you foresee in the landscape of airline loyalty programs globally and in India?

Tell me more.

Well, I don't want to turn this into a giant advertisement for what we do, but I mean, I have hotel status with a few hotels.

I see things that they could improve on.

You know, the last couple of years I've been going pretty big on IHG, actually Rewards One program.

And, you know, I've got... vouchers and FMB vouchers and upgrade credits and stuff that have just expired over time because I find it difficult to use these things.

So I think, you know, there's kind of one place to start.

Things that expire, whether they're points, certificates, free nights, stuff like that.

And I want you to look into your crystal ball and tell me, looking ahead, what innovations, what changes do you foresee in the landscape of airline loyalty programs globally and in India?

How many of these are available for Indian customers right now, Mark?

It's mostly status match.

Our products, status match has got an interesting...

There's a B2C angle and there's a B2B angle.

So the B2C angle is what everyone kind of sees.

So if you go to statusmatch.com, that's what you see.

As a consumer, you register, it's free.

So how can they increase their ancillary revenues and margins working with you? How does it work?

How many of these are available for Indian customers right now, Mark? It's

mostly status match.

Our products, status match has got an interesting...

There's a B2C angle and there's a B2B angle.

So the B2C angle is what everyone kind of sees.

So if you go to statusmatch.com, that's what you see.

As a consumer, you register, it's free.

So how can they increase their ancillary revenues and margins working with you? How does it work?