
Mark Reich
Senior Coach and Chief Engineer, Strategy at the Lean Enterprise Institute and former 23-year Toyota veteran; author of Managing on Purpose (2025) on hoshin kanri strategy.
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Jul 28, 2026
Better Thinking Faster: Toyota Problem-Solving Secrets
3:44
3:57

Art SmalleyGUEST
Other people need to kind of come to that awareness, have the fish scales removed from their eyes in different ways.

Mark ReichGUEST
And I think that, I mean, and I work for some tough bosses in Toyota, but I can't say I ever worked for a boss that didn't care about like my development, but also just like me as a person and wellbeing.
19 MINS LATER
Better Thinking Faster: Toyota Problem-Solving Secrets
3:58
4:08

Mark ReichGUEST
I mean, and I worked for some tough bosses in Toyota, but I can't say I ever worked for a boss who didn't care about, like, my development, but also just, like, me as a person and wellbeing.

Mark ReichGUEST
And I think, you know, that what you just referred to a little bit, Art, but I was also in a, this company I was at this week.
7 MINS LATER
Better Thinking Faster: A conversation about solving problems just in time
10:43
11:00
11:14
11:18
11:25

Art SmalleyGUEST
Doesn't mean I'm trying to go slow, but I don't wanna learn faster, right? [chuckles] I don't know if I'm, might be like crazy here, Mark, but I mean, there literally is the speed at which you can learn depends upon the cycle and how the Hoshin and the objectives and the cadence are set up, right?

Mark ReichGUEST
So this, this question came up of like, what if the company goes through a cycle and a half? And the question was like, how long does it take before you kinda like get it right? In Toyota, looked at it, look at everything like is a process.

Mark ReichGUEST
But it is a process, whether it's the development of the strategy, the execution of it.

Mark ReichGUEST
And can any process in any industry walk out and get it perfect the first time? No.

Mark ReichGUEST
So you're gonna learn things through, you know, if, if your Hoshin cycle is annual, you're gonna learn over the course of that year what your capabilities are to plan, to execute.
19 MINS LATER
547: Why product leaders need to understand the hoshin kanri framework – with Mark Reich
2:43
2:56
3:05

Mark ReichGUEST
Toyota launched the Lexus brand in 1989, and I happened to be – the group that I joined was a group called the Overseas Planning Division, just to give your listeners a little bit of perspective.

Mark ReichGUEST
What that group had responsibility for was – defining for all of our overseas markets, what our products would be.

Mark ReichGUEST
And in terms of basically in terms of specification, pricing and supply, like as an example, we sold Corolla in close to 100 countries.
25 MINS LATER

