and

ask for feedback.

And I find very few leaders really do this because it's tough, you're vulnerable, it's risky, and you gotta learn to take it.

And so I encourage people, check in constantly with your team.

Couple of little phrases.

How'd I do? How'd you see me show up? Is there anything I could do? How could I be even more powerful for you? So what we do within Ground Force is after almost every meeting, I'll get out of a meeting, and I'm in with a 25-year-old, I'm with my partner, whoever it is, and just check in.

Any feedback from me? And we've done it enough, but it takes time for people to know you really want to hear it.

think from

I guess just kind of a quick executive summary of the book and who this is for.

Look, it says it's for entrepreneurs, which is true, but it's really for anybody in leadership at all.

The reason I wrote the book and the big realization that I had is I bought into a myth as an entrepreneur.

Have a big idea, work really hard, do whatever it takes, you know, five... years 10 years whatever make a pile money and then i'll be free then i won like like life is good i'm off to the race you know the rest of the life i'm gonna coast it's perfect well i did that right i built the business grew it grinded away sold the coca-cola had millions in the bank beautiful beach house never had to work again And I found myself not really feeling free, feeling trapped by the same things that held me back all along the way.

The fears, the insecurities, the stories, the comparison.

And I decided, man, there's gotta be a different way.

And when I started to talk to more and more entrepreneurs, I would tell them things like, oh yeah, I pretty much buried all my emotion for nine years.

But I'd love your take on the story.

Uh, Mark, uh, tell our listeners a little bit about who you are, a bit about your story, and we'll get into some questions.

Sure, yeah.

You know, it's always funny to, to hear that said and then reflect on my life a little bit.

But I'll...

You know, the story, the way I- I'm gonna choose to tell it now is, you know, my, my career's been an...

I've had an amazing career, and, and I just feel so blessed, and it started off the dirt path as a, as a Peace Corps volunteer in Central America.

And, you know, that's where I first discovered coconut water but never thought about it.

Mm.

What were some of those unexpected hurdles and what'd you learn overcoming them?

Yeah, oh boy, so many.

Great question.

Look, a couple that come to mind.

First of all, early on, I was amazed how many people hated the taste of coconut water.

It was just an acquired taste.

And so we learned very quickly to preach to the choir.

Yeah.