Why is this so important to you and the brand?

So we started organic viticulture about 17 years ago, very much driven by the family wanting to pass the vineyards and the business on to their children and their future generations in the best way possible.

They saw organic viticulture as the driver and the vehicle to do that.

But what it also did was it made our whole business rethink about how we do things and what we're doing.

So that every decision that we make within the business now is driven by how we're impacting the land, how we're impacting society and the communities that we live in.

Our winery in Remark in South Australia, the population of Remark is only 10,000 people.

It's a very, very small community.

so how like how many skews