But how do you factor AI into your current planning ecosystem and all of that? What are you talking about in terms of incorporating AI if you are?

So there's two parts that I consider AI to be relevant to what I'm doing.

One of them is making AI in many cases that end user.

where it's not just building content for use by a person or people, but now understanding that AI itself could be a consumer of that to use it in interesting different ways, depending on what the AI tool is supposed to do.

The other one is many of these blocks that I have are downright tedious.

They are difficult for a human to do well.

And I'm actually working and developing different AI agents that will make many of these easier to do.

And so I'm going to I'm going to let you take the floor a little bit on this and talk a little bit about our conversation around these different channels and and how we can use information from the past to inform the present.