Oh, you were going to say something, Dan.

Yeah, so it's important to us because we think it should be important or is important to the customer base that we want to establish to our little tribe, so to speak.

And the reality in skincare, and this is not going to be true universally for other industries, but there's actually just a handful of stuff that actually does anything.

And the rest of it is marketing nonsense.

Yeah.

And I say that, and I can walk 60 feet that way and go on my wife's shelves, and there's more there in cost than I made my first year out of medical school, right? So you can know something, and then you can actually believe and act on something.

But the reality is the single most important thing anybody can do for their skin is not overdo it in the sun.

For people who genuinely want to make better decisions, is there a way they can tell the difference between evidence-backed advice or brands who just simply sound convincing?