[laughs]

Um, well, with our, with our original research, things like the, the Top 10, our Horizon Reports, our Workforce research, um, we are, um, trying to help our members keep a finger on the pulse of what's happening in higher education technology, uh, tracking the, the trends, the, the latest practices, challenges, opportunities.

Um, our, our hope is that through our research, through the content that we provide our members, um, they have the insights they need, uh, to make the important decisions at their institution, um, a- and, and to, to steer their institution in, in the right directions.

Mm

... who, um, are aligned with their mission in higher education, who have a finger on the pulse of what's happening and what our institutions are having to deal with.

So I think it only benefits our members, their institutions, if we can invite partners to the table to have these conversations together, to have shared commitments, to have a shared understanding of what we're all trying to accomplish together.

So we, we 100% see a value in these relationships.

We, we, we know that they're, uh, vitally important for our members.