Mm

... and then continued to, continued to go south for a while.

Um, I think, you know, there's, there are a number of reasons for that.

You can make excuses around, you know, bad day, Iran war, you know, credit market implosion, all of those things.

And, you know, of course, all of them had, um, had a, a, had an effect.

But the reality is, I think Legend has been very, um, misunderstood.

Um, I think what's happened recently, and again, with our investor base who have really dug in and started to understand what we've done, what we've bought, why we've bought it, and how it's gonna work, what you've seen, and you've seen it in the stock, the stock has come back quite aggressively, and it's because people are starting to understand what's happening.

Mm-hmm.

So to talk us through what you're doing for the NFL exactly.

Sure.

So, I mean, NFL have been an incredible partner.

Yeah, we started working with them, I think, in 2021.

And we've been fortunate and we've renewed that deal a couple of times.

In fact, both times, one of the things I guess I'm most proud of is that the NFL have renewed with us without going to tender.

And I think that's pretty unheard of in that world.

Or did you really see that there was going to be a direct ROI by doing this deal? Off the bat, because obviously, yeah, I mean,