Just a few years later, in 1926, RCA created the National Broadcasting Company, NBC.

Well, for most of American history, communications was determined by...

The prerogatives of corporations, that includes not only telecommunications like the telephone and telegraph, but also includes broadcasting.

It obviously didn't have to be that way.

Other countries did it differently.

The stations then had to offer programming to address those issues.

As a result of that, we had an explosion of news.

An explosion of news and public affairs programs and public service announcements.

Well, for most of American history

historyCommunications was determined by the prerogatives of corporations.

That includes not only telecommunications like the telephone, the telegraph, but also includes broadcasting.

It obviously didn't have to be that way.

Other countries did it differently.

The stations then had to offer programming to address those issues.

As a result of that, we had an explosion of news, [laughs] an explosion of news and public affairs programs and public service announcements, again, matching all those issues that different leaders in different parts of the community said were important.

It was a way for the community to have real democratic power over what many people would argue were the most important and powerful communication media of that day.

Yeah.

And if you're mixing up different colors like rose gold with white gold, then you tend to have problems with cracking in the mix and stuff like that.

So yeah, you do have to be careful.

We do advise people, "If you're gonna make me melt up everything, then you're gonna see some flaws and cracks in the metal." But that all adds to it, I suppose, when people are, are wanting their sentimental jewelry used.

Have you done any paid-for marketing? Have you used Google Ads, Facebook Ads? Are you any good at that?

We're just having a little dabble with it now, and then that's what's opened my eyes to just where exactly do you put the money, and, and then it's tracking it, and there's a lot of work there to be done, which is something I don't have the time for and don't particularly understand.

So yeah, it's like, who do you trust? And, you know, do you go to big firms? Do you try smaller firms?