Mm.

And most people stung will get local pain, which the large series that Barclay published in Darwin only needed a dose of morphine.

About 30% needed a dose of morphine, and it settled down by itself.

Again, most people, if it's gonna happen, it will happen on the beach.

There are a number of cases who have survived with good CPR, and there is a story many years ago in Townsville of a pregnant woman gets stung, comes out of the beach and arrests on a beach, and she's very unwell.

Her boyfriend heads off in one direction.

She's pregnant.

Mm-hmm.

... sustainability story important to your brand?

Extremely.

Yeah, for, for us, um, traceability and transparency are critical.

It's, it's really, um, you know, foundational to our value set and how we a- approach our supply chain.

Um, so Zenterra's the gold star, and, um, I'm still getting used to calling them Zenterra too, by the way, so, um, but they are the gold star, and, and, um, you know, they, they approached us just around the idea of, um ...

You know, we've been on a journey of reg- regenerative cotton for the last, um, six to eight years, and, um, with the idea of, you know, we approach our material philosophy, Kathryn, from a, from kind of a two-pronged approach.

Um, our materials either clean up the Earth or regenerate the Earth.

So in terms of how this relationship evolves, what, you know, what are the growers telling you? What are, what, what is Zenterra telling you about how, what its hopes are, and what are your hopes for the evolution of the, of a relationship?