Can y'all talk to us, and I don't know which one of you wants to take this, but what's going on? Why would TRN do that when we all know that despite what others may have us believe, college coaches still rely very heavily on UTR ratings to recruit and build their teams?

Yeah.

I, I'll, I'll chime in on this one.

Chase can add if he wants.

You know, I think, y- as you know, Lisa, for years and years now, we've sort of been providing data to a lot of third parties, right? TRN, Match, bunch of others, and wanting to get out there and support the ecosystem.

And I think, you know, one of the things we've been doing is we just keep investing more and more.

I mean, we're investing more and more than anybody else in innovation and technology.

Oh, yeah