You're leaving the door open.

Yeah, I'm taking Brazil.

Um, I'm going to take Rwanda, and my third option...

God, Indonesia is such a good one.

Um, third option is going to be-

[laughs] I made him feel... [laughs]

Uh, yeah, I, I would, I would probably, uh, change mine to a more equitable trading system for, you know, for coffee.

Hmm.

And so he had this idea of, "I'm gonna put a creamery on my farm, bottle proper organic milk, and deliver it to the doorstep."So they approached us at that point, said, "Hey, we've got this business idea." The creamery was, I think, just about under construction, and they were looking for a brand for it.

So we got to know them a bit, and Wayne and Ange, they are fantastic people with just this awesome Kiwi character that loves a little bit of fun.

So it made sense for the brand to take on some of that personality.

In talking with them, we've ended up with a brand that always has a little bit of tongue in cheek and a little bit of that Kiwi attitude, or this sort of joke over the gate in the field.

So we do all sorts of things that adhere to that sort of brand value.

So simple things like, um, the messaging.

Where's Black Sheep going next? Is it more of the same? Is it new developments? What's the story?