Can you talk a little bit about some of the changes you've made and give a little bit about the personal motivation for diving so deep into this

work? Sure.

Happy to do it.

And thanks to the City Club for hosting this.

Sure.

So maybe a quick personal commentary.

About 22 years ago, I decided to really invest my time outside of work and family in education and work with the CPS to introduce some new courseware along the lines of identity, prejudice, and bias.

How do you talk about it to executives?

If I did a search query in Gemini or any other AI chatbot and I said, plan a trip to Lisbon in June and give me hotel recommendations, how do you make sure that Hyatt appears in those search results? And do you think it's going to lead customers to book directly with you as opposed to going through third-party platforms?

Well, it's a dynamic equation at the moment.

It's funny that you mentioned Lisbon because we just opened Ananda's in Lisbon, which has met with a tremendous level of acclaim.

So if that's where you're going, please try out the Ananda's.

But we were early to stand up our native app within the ChatGPT environment.

We didn't expect to see massive volumes initially.

But we wanted to be on and experiment and see what was happening.

So where are you focusing those expansion plans geographically and then in terms of, you know, which chains, which part of the market?