So I thought it would be interesting if you could give us a couple of examples of successes computerism has had in this area of lobbying.

Yeah, so we do this at quite a few different scales, really.

At the really practical local end that's really relevant to lots of our members is around roadworks, actually.

And I've had the experience of this in the organisation that I run.

Out of the blue, you get roadworks appearing outside your business in the peak time of year and you don't know what to do and you get on the phone to the Cumbria tourism team, and they've got great relationships with utility companies and the local authorities.

And when these challenges come in, they can be straight in there, talking their language and helping to try to resolve those issues and help those different organisations understand why timing matters for the tourism sector.

So that's a really practical thing that we do quite a lot of.

What is Cumbria Tourism doing about this to address these issues, firstly? And then secondly, how can businesses listening maybe play a part to also help this situation?