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Mark Hammond
SVP of Core AI at Qualtrics; founder of AI company Bonsai, acquired by Microsoft, where he was a GM/VP for AI and autonomous systems.
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Oct 15, 2026
Ep. 268 | Mark Hammond: When AI Becomes the Front Door to Your Business
3:31

Rob MarkeyHOST
And what's different about what you found here than what most companies would be using already?
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3:38Mark HammondGUEST
I would say the big distinction here is that because there is this depth of understanding based on just 20 years' worth of understanding in the space and getting all that data in, we can distill out for a given industry, a given vertical, what have you, the pieces that are relevant for that business.
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4:03Mark HammondGUEST
I'm gonna see which things are most common." It's, "I'm gonna look at this giant body of text, yes, but I'm gonna do it with a mental model for this field that is relevant, and that will allow you to pull out things that are anomalies or things that are more prevalent without it just being a statistical operation." A lot of AI can become just statistics.
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4:24Mark HammondGUEST
What do you see a lot of in the data? Uh, sometimes the things that you really wanna focus on aren't popping because they're common.
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4:36Mark HammondGUEST
And so being able to identify those kinds of things and make them pop and stand out and say, "Actually, this is showing up.
19 MINS LATER