Remember Mark Grainger hid, as he put it, behind a brand name for some time.

Operating as, um, a limited company, and it was called Blossom Tree Copy.

And I had that for about five or six years.

But more recently, he noticed a shift.

I just kind of came to the realization that a lot of the people who I was looking at who were, you know, doing well or that I respected were using their own names.

And that what I'd set up to make myself look bigger [laughs] when I was a bit younger to sort of, so that people weren't taking advantage of the sole, little sole trader Mark, was kind of being a barrier now.

And it was like, well, you know, do you want them to find you, or do you find the company and then you find the pers- like, the one actual person who's there? Or do you just say, "This is who I am"? So I changed that to Mark Grainger, brand copywriter, because that's where my focus is rather than anything else.