So is it to help kind of frame the paradigm for people, would that be fair to say there's two sides to this, a knowing side of like, okay, we need to get curious about ourselves and dig, and then there's an unknowing side where we need to actually think about environmental aspects?

Yeah, there's a...

If we...

So it's probably better if I think about it in terms of...

I think one of the things where we're different than a... a functional medicine doctor, because people might have a hard time distinguishing the difference between the two, is that if you're in functional medicine, you think about a collection of symptoms and that equals a disease.

And therefore, if you have this disease, then you need to have this sort of treatment.

And so... and you're looking for the kind of the root cause of that disease.

And they've heard my story.