But before we do, could you walk us through another real project you've worked on where the human versus AI voice call was made? What tipped it one way or the other?

A very recent one, which I think is quite pertinent to the age we are in and the times we are in, is one of our clients is Reuters News.

Reuters is one of those branches of, you sort of know, but you don't know.

You see it in news reports and Reuters is reporting.

And because they are the leading news agency, feeding the news from its source.

They now actually, a very good news app, actually go and direct to consumers because actually, rather than just a B2B business, there's a need for and a demand from certain audiences, particularly in North America, who are wanting honest, uneditorialized, true news feeds.

There's places where we don't have a BBC, for instance.

So tell us about Ode.