How do you kind of think about the formula, taste and all that to appeal to those groups?

Well, you know, I think the most important thing is for kids to do it right.

And doing it right is, You know, always make sure that, you know, what you're putting into your body is the right thing for you.

So check with mom, check with dad, make sure that the doctor as well and make sure that it's suitable for you.

Our product is in a natural state, so we're confident in that.

I think that most of the consumers in today's marketplace are just wanting to find a brand that they can be comfortable with.

And I think, you know, for us, it's making sure that the ingredients in itself are things that we would consume.

And so, you know, Mark, I'm always curious, right? Like you, when you joined the brand, like what's excited you about coming on to this product, growing it? And how have you started to put your own personal kind of take on where the brand should go?