So why does this program matter now? Before we get into the details of why, why are you two joining me today? Why does it matter now?

Why now? Well, this is a three-part answer here.

One, everybody's voice has always mattered.

That's why we have PTAs, PTOs, parent-teacher conferences, SITs, all of these things that bring in community voices and engagement with our schools.

So that is something that has always been, and it's done very much at the local level.

what we're seeing now, and particularly over the last five to 10 years, that there's more competition within the education marketplace.

That's being funded at the statewide level, external to public schools, and there's even funding for advertising and marketing around that.

Would love to hear from each of you just that what you would say directly to a school board member who's asking, how do I get my community involved and why do I get my community involved? So whoever would like to go first.