but then he had been in business for

45 years or the store or whatever, whatever the number was.

So you think, okay, no, we, things are different.

So it's kind of, you, you look at different perspectives.

Then when my wife gets pregnant, we're like, man, I will never see my son if I'm leaving the house at seven every day and getting home at 10 or 11 at night.

And so you're just like, what do I want out of life? And that's where, um, Highly seasonal down here in Florida.

Yes, I'd work those 15-hour days from January through April.

Mark, what's the one rule that you would never break in business, no matter what it costs