But specifically in that agency, the client has an agency, agency goes out to directors, how are they finding you through your relationships with production companies?

Yeah, exactly.

Yeah.

So it'd be mostly through our relationship with production companies.

And we've got a number of different production companies we've got close relationships with.

None of them we have exclusive relationships with, but a lot of them we've worked with before.

They have their contacts at different agencies and they're constantly touting us and saying we're there and available for work.

wow.

Can you just give us the recap and how it paid off?

Oh, I guess we started by trying to come up with a really clear picture of the sort of spots that we wanted to be making, and we, we kind of focused on two aspects that we really liked in commercials.

Uh, one of that is performances and particularly character comedy performances.

Um, you know, if you can tell a, a, a comic story with a comic character in 30 seconds, it's a really great way to, to grab audiences.

Um, and the second part was a sort of- more sort of cinematic premium approach to lighting and to cinematography.

And, you know, there's lots of, lots of commercials out there that sort of merge these two things together, whether it's the work of Mark Malloy, for example, in the States.

And yeah, we basically started with this vision of what we wanted to achieve, and then we made our initial couple of spots, uh, which were direct to charity for, uh, Mind and for Friends of the Earth, two charities we really care about.

But specifically in that agency, client has an agency, agency goes out to directors, how are they finding you? Through your relationships with production companies?