Mm-hmm.

I've always processed things, "Wow, this would be a really fun thing to do," and then you just kind of put wheels in motion of how to do it.

So that's just the way I've always thought.

Um, and it could be it's a blessing and a curse, you know? I mean, I think that, you know.

But, um, it's proven in many ways that, you know, all things are possible.

If you love something, you'll be able to figure out how to do it.

Um, I think the most incredible thing about our brand and what we've accomplished is, you know, I knew nothing about...

Like, how do you approach making it feel fresh and different?