I'd love to hear, like, what does strategy mean to you?

Yeah, that's a great question.

I'm sure you hear strategy and I'm sure you hear culture.

You know, I often say that The toughest part about strategy is it's strategy.

Like in its purest sense, developing strategy means probably doing some things different than you have been doing in the past.

Or why would you go through the effort? of understanding what matters to the customer and trying to take the next steps as an organization, either if it's internal process or if it's external value to the customer.

And so, again, I think for a lot of people, it becomes very difficult because you could evolve into something that is this riskier.

I'm curious, you know, what challenges and opportunities are you seeing for your dealer base and how is Vermeer helping the dealer network take advantage of those or mitigate the challenges?