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Mark Chinn

Mark Chinn

Founder and Principal of Chinn & Associates, PC, a Jackson, Mississippi family law firm known for dropping the billable hour in favor of value-based pricing.

Aug 25, 2026

1:05
How many attorneys? How many officers?
1:07
There are three attorneys at this time.
1:12
One of the significant aspects of my practice in terms of number of attorneys is that in 2005, I was looking for some way to make income outside of the mathematics of the number of hours that could be worked.
1:29
And also looking for a way to take out the overhead that comes with putting in more producers in order to try and make more income on that math.
1:40
And I was looking for a way to do that, and I attended an American Bar Association law practice management seminar, and they talked about alternative billing methods, and they talked about something called value pricing.
1:58
And value pricing, to put it in a familiar word, is just flat fees.
2:04
They mentioned a book called Value Pricing by a an author of CPA in California named Ron Baker.

6 MINS LATER

8:20
Being dependable and reliable is a often overlooked trait That leads to so much success.

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