Anything standing out working better in terms of headlines?

Putting your location as the first word of your headline.

A lot of couples when they are when they when Instagram figures out they're engaged, they start seeing ads in so many wedding businesses.

I'm going to get I'm going to get to the specific answer in a second, but there's context to it.

So many wedding businesses like set up their ad campaign on Instagram.

They do it wrong and they don't understand that the geo targeting or whatever.

And these couples see ads for businesses or venues or whatever.

I said, but you're no better off than you started, right? So what do you do? Any kind of multiple, you know, twice, three times, four times, five times? I mean,

Okay

... um, I'm gonna use the phrase different is better than better.

When, uh, a lot of wedding businesses will promote that they have the most experienced staff or, like, they're the best, they've been doing it forever.

Um, the concept of better is incredibly variable in people's brains.

Like, better could be up here or better could be down here.

You don't know what better is to that couple.

And also, it's not a very good argument.

Yeah

So are there any benefits to getting in early and chucking your tax return in on July 1st?

No, no benefits at all.

I mean, the ATO don't actually start paying refunds until the second week of July.

And in addition, if you're relying on the ATO's pre-fill system, which most self-lodgers actually do, you'll find that a lot of the information will still be missing in the first couple of weeks of July.

which means you stand a very good chance of lodging an incorrect return with some source of income from a bank or whatever completely missing, which means that you might well end up with an amendment from the ATO at a later date, which causes all sorts of hassle down the track.

So I think...

Generally speaking, it's better if you're a self-lodger to wait until, say, the third week of July.

What's your biggest piece of advice come July 1st?