So Mark, how are you using AI today? What are the advantages? Where is it making an impact in your marketing world?

Yeah, so top level for anybody that's listening, if you have not already dug in very deeply to how you can use AI, like it's not a you better hurry.

It's you're far behind and really late.

I luckily was pushed and persuaded towards bringing somebody on a while ago.

So I own both the marketing function and then the account development function at Dome.

And I have had for a little bit an individual both on the marketing team and on the account development team whose almost entire focus is AI.

How do we use AI? How do we leverage AI? How do we get more out of every single human? How do we make them more impactful by giving them the tools and the technology that they need to be able to be not 1x of themselves, but 2x, 3x, 4x, 5x? That's the power of AI.

holy cow,