And since you are building the tool around the data, so what's the meaningful data? How communities tell stories through the data, like where to find it, what it is, how to identify, how to connect, like, let's talk about the data.

Data, I love that question.

Kind of go back to like our preamble, all you want to talk about.

And the reason I am so insanely focused and just passionate about this concept of data is I'm a big believer that if you do have data, you have something that you can make decisions on.

Right? And it's not as if I don't believe in intuition.

But, you know, we're human beings.

We have biases.

So how do you know what to include in this model? How do you build the C2 level?