... and the concepts, like, what was sort of the impetus for wanting to create a fitness product?

Yeah.

So to be honest with you, this is, uh, I have to talk about another deployment.

This was my last deployment in 2022, and, and some people know this story.

I've talked about it.

I do, uh, i- in my routine, I do a lot of floor press.

Uh, it's something that since that deployment to Kabul where I talked about Eddie and taught me, you know, the foundation of really, uh, of powerlifting and is, uh, I- I started doing a lot of floor press, you know, from that point forward.

... we're bringing other stuff