So a bit about that work and how you got into that work.

I, I th- I, I, I would say it all started, I've always been an entrepreneur on the side.

I always had a side hustle.

But when I created my first business in Mexico, it was an ecological travel business.

I wanted to be different.

Because I was also foreign there, the market I was targeting were foreigners.

I created a ...

So what would be the, the, the kind of the principles or, I don't know, if you want to put a list of five principles or two or three, that you believe every leader or every young person should look to build their company and their business and their career right now?