Yeah.

You know, it was not an easy transition.

I spent 20 years at PepsiCo.

I absolutely loved every moment of being in that company.

It's a phenomenal company with phenomenal leaders.

And ironically enough, my last role at PepsiCo was I had all the core brands and partnerships for Frito-Lay, for the Frito-Lay portfolio.

So part of that was the NFL.

Okay.

Since then, have there been tangible metrics that you point to and say, oh, wow, this is how we measure the reach of that performance coming to your background for marketing?

Yeah, I mean, I tell you that performance and that show was a real defining milestone for us in terms of our strategy around entertainment and elevating that.

I always say that was not a Latino strategy.

That was a global strategy.

He is such a global phenomenon, right? And people all over the world love his music and were really inspired by that show.

And I don't know if you know the stat, but in 24 hours, that halftime show reached four and a half billion views across platforms um social youtube you name it but i don't think i've ever seen anything like that um where it just goes viral and so many views so you know there was a lot of conversation around viewership of the halftime show and was it the number one halftime show ever and we forget in today's day and age it's not just the broadcast the broadcast is very important and millions of people across you know the world watch it but what happens post is really what stays right and in 24 hours four and a half billion views and then to this day we're still getting you know, views and comments and people going back and rewatching that because it was just, you know, such a classic show that touched really all over the world, right? Countries all over the world, all sorts of languages.

So it wasn't just the Spanish speaking world, but you know, whether it was Japan, China, Australia, everywhere the show was seen.

Where do you see – what is too ambitious for you? for the NFL in the eyes of Marisa Solis?